Why it is worth considering consumer trends among the new middle classes

By |2017-12-07T13:32:08+01:00December 7th 2017|economic development, green & smart development, , , |

With middle classes growing in middle-income countries, the challenge arises how to reconcile increasing consumption with finite resources. Can consumer behaviour be channelled in a way that makes it sustainable? Babette Never reports from a workshop that has explored this question.